Section B Passage One
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue （ 烤 肉 ） restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insist- ed on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. Peo- ple drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise （特许经营） other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches （拱门）.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 9 to 12 are based on the passage you have just heard.
9. Which business did Mac and Dick McDonald not run?
10. What is offered in the new menu?
11. How much should we pay for a hamburger and one cheese?
12. What is the main idea of this passage?
9. 【答案】B
【解析】 细节题。 此题用排除法， 文中列出他们曾经营过的三类生意， 如 a theatre, a barbecue restaurant, a drive-in restaurant。 故本题选 B。
10. 【答案】C
【解析】细节题。 根据原文 they offered a new shortened menu: French fries, hamburgers, and sodas. 故本题选 C。
11. 【答案】C
【 解析 】 细节题 。 文中指出 Their hamburgers sold for fifteen cents. Cheese was another four cents. 所 以 one hamburger and one cheese 共 19 美分。 故本题选 C。
12. 【答案】D
【解析】主旨题。整篇文章都在讲关麦当劳的发展历程。故本题选D。
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